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May 8, 2012 Taking part for the 9th time! HSH Nordbank is premium partner with the longest association with Kieler Woche

In 2012 HSH Nordbank will be supporting Kieler Woche for the 9th time in succession. Among all premium partners, this makes the Bank the sponsor with the longest association with the world’s largest sailing event. ... More

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Strong for entrepreneurs

Around three years after the crisis HSH Nordbank now again stands on firm foundations. We are now making a new start with a new appearance as well. Although HSH Nordbank still has the same name, it is different from the old Bank - and stronger.

We want to become the preferred bank for entrepreneurs with rapid decision-making and a portfolio of products and services tailor-made for the needs of our clients.

In other words, we are making ourselves strong for entrepreneurs. The claim "Strong for entrepreneurs" conveys the new performance promised by HSH Nordbank. At the same time is stands for the change from a small, internationally broad-based banking group into a focused medium-sized Bank for entrepreneurs, which is close to its clients.

We are also strong for entrepreneurs because we still have room for growth in client business in spite of the fact that HSH Nordbank has to downsize drastically because of the EU stipulations. But there is no contradiction here. We still have sufficient scope to build up our client business while strictly complying with the conditions set by the EU.

The core of the campaign is the partnership with existing clients. As so-called testimonials, prominent entrepreneurs and company decision-makers represent a cross-section of HSH Nordbank's client structure. The campaign is supported by C. Bechstein, Closed, Mr. Wash, F. Laeisz, Golfino, Solar-Konzept and others.

We are looking for a new quality of partnership with our clients. Today and in the future we shall be concentrating on owner-managed companies in the upper medium-sized business segment and their owners. For us this includes the corporate client every bit as much as the ship owner, the real estate client, the project developer in the energy and infrastructure segment or the private banking client. For these clients we want to be their preferred partner in all financial matters – both business-related as well as private.